OLYMPICS - BREAKING LIFE

5 Countries, 5 Episodes
Produced under Stance Elements // Role: Creative Director

From the streets to the stage, the urban culture of Breaking (Break-dance) is debuting as an official sport in the 2024 Paris Summer Olympics. We were reached out by the International Olympic Committee to create a documentary for the dance. With our knowledge and network within the global dance community, my friends and I won the bid over several agencies & major production companies. We highlighted stories of the different ways dance athletes are preparing for this event around the world. In one year of filming, we followed these stories through 5 countries: USA, France, Columbia, India & Senegal.

Because this was a massive project granted to a very small team, all of us wore multiple hats. I took on the role of creative director. With the most knowledge in advertising in the group, my goal was to help ideate, structure and win the project. Additionally, I helped oversee the creative process during production and post-production phase.

If you would like to see the rest of the episodes, click here.